Hotel PR Agency · DACH Market Representation
PEPPER PR represents international luxury and boutique hotels in Germany, Austria, and Switzerland — building the press coverage, influencer presence, and travel trade relationships that fill rooms from DACH.
What We Deliver
Placements in the travel, lifestyle, and luxury titles that DACH affluent travellers actually read — from Condé Nast Traveller DE to Süddeutsche Zeitung Magazin and Falstaff.
Curated partnerships with German-speaking travel creators — from high-reach to niche luxury — who move their audience from screen to booking.
Introduction and relationship-building with German tour operators, luxury travel agencies, and destination marketing offices — the B2B pipeline that drives volume.
End-to-end organisation of media and trade familiarisation trips — from journalist selection and briefing to post-trip follow-up and coverage tracking.
New openings, seasonal launches, and special events — strategy, invitations, guest list curation, and coverage from Berlin or on-location.
Quarterly reporting on DACH travel trends, competitor landscape, and media opportunities — so your revenue team can plan with local insight.
The audience we reach
Why a Berlin Agency
Germany, Austria, and Switzerland represent one of the highest-spending outbound travel markets in the world. But DACH journalists, influencers, and travel trade contacts work within their own ecosystem — one that takes years of in-person presence to enter.
PEPPER PR has been building those relationships since 2010, from our base on the Kurfürstendamm. We know who writes about where, which influencer actually drives bookings, and which trade partner sends the right guests.
For an international hotel, engaging a local specialist is not a workaround — it is the strategy.
Coverage Area
The largest outbound travel market in Europe. Key feeder cities: Berlin, Munich, Hamburg, Frankfurt, Düsseldorf. Strong appetite for luxury, design-led, and wellness-focused properties.
High per-capita travel spend with strong preference for mountain, spa, and cultural destinations. Vienna, Salzburg, and Graz as primary origins. Close media ties to DE market.
Ultra-high-net-worth traveller segment. German-speaking Swiss require dedicated outreach distinct from Germany. Zurich and Geneva as luxury travel hubs.
Media landscape we work with
Properties we represent
How It Works
30-minute briefing to understand your property, positioning, target guest, and current DACH footprint. No pitch deck required.
Custom strategy document: media targets, influencer matches, trade contacts, and a 12-month activity roadmap with measurable milestones.
Ongoing monthly retainer with a dedicated account lead. One contact in Germany handles everything — press, influencers, and trade.
Monthly media clippings, reach and engagement data, and a quarterly strategy review — all in English, built for your global marketing team.
Frequently Asked Questions
Look for an agency with established relationships in the DACH market (Germany, Austria, Switzerland) and direct hospitality experience. PEPPER PR, based in Berlin since 2010, specializes in representing international hotels with press relations, influencer partnerships, and travel trade contacts across all three markets.
Costs vary by scope, but most DACH hotel PR representation runs on a monthly retainer model covering press relations, influencer outreach, and trade contacts. PEPPER PR provides a custom proposal after an initial discovery call based on property size, goals, and target markets.
PEPPER PR is a Berlin-based agency representing international luxury and boutique hotels across the DACH region, with over 15 years of hospitality PR experience and an anchor relationship with AMANO Group Berlin.
German-speaking media, travel influencers, and trade contacts operate within their own ecosystem that takes years of in-person presence to access. A dedicated DACH specialist already has those relationships, rather than building them from scratch on a global retainer.
Get in Touch
We typically respond within one business day. For an initial conversation, a brief note about your property and goals is enough to get started.